Privacy Policy

We collect information you provide directly to us, information we collect through automated means, and information we receive from trusted third parties.

• Identifiers. Name, email address, phone number, username, password, and profile information you provide when you create an account, sign up for project updates, or complete a $1 reservation.
• Commercial information. Reservation history, project support status, early-access standing, and transaction details such as the last four digits of your payment card and billing address when handled by our payment processor.
• Financial information. Limited payment information processed by our third-party payment provider. We do not store complete card numbers or bank account details on our own servers.
• Content you choose to share publicly. Comments, votes, wishes, posts, or other content you submit to public forums or project pages.
• Internet, network and device information. Browser and device type, IP address, unique device identifiers, location derived from your IP or device settings, and activity information such as pages viewed, features used, and interactions with emails we send.
• Other information you choose to provide. Photographs, videos, voicemails, employment-related data, survey responses, or any other information that identifies or can be reasonably associated with you.

You may decline to provide certain information, but this may limit your ability to create an account, reserve early access, post comments, or use other features of the Services.

We collect information when you register, reserve, post comments, vote, respond to surveys, sign up for updates, or otherwise interact with the Services.

We and our service providers use cookies, pixels, tags, analytics tools, and similar technologies to collect usage and device data. You can control many of these technologies through your browser or device settings.

If you access the Services through a third-party login such as Google, we may collect information from your profile in accordance with that provider’s privacy policy and the permissions you grant.

We use the information we collect to:

• Provide, maintain, and improve the Services.
• Process reservations, communicate about your account, and send project updates.
• Personalize your experience and the content we show you.
• Understand how the Services are used, perform research, and fix bugs.
• Send marketing communications and targeted offers where permitted and where you have not opted out.
• Detect, investigate, and prevent fraud, abuse, security incidents, and violations of our terms or applicable law.
• Comply with legal obligations and enforce our rights.
• Create aggregate or de-identified information that does not identify you.

We may share your information in the following circumstances:

• With project creators. When you back a project, we share the information needed to fulfill early access, communicate with you, and deliver rewards. Once shared, that information is subject to the creator’s privacy practices.
• With service providers. We share information with payment processors, identity-verification providers, hosting providers, analytics services, email providers, and customer-support providers who perform services on our behalf and are contractually prohibited from using it for other purposes.
• For legal and safety reasons. We may disclose information to comply with legal process, enforce our terms, protect the rights and safety of our users and third parties, or in connection with a business change such as a merger or sale.
• With your consent. When you choose to share information publicly or authorize us to share it with a third party.
• Aggregate or de-identified information. We may share information that does not identify you for research, marketing, analytics, and other purposes.

Depending on your location, you may have the right to:

• Update or deactivate your account.
• Choose whether to receive marketing emails, project updates, or alerts.
• Control cookies and similar technologies through your browser or device settings.
• Manage targeted advertising preferences through industry opt-out tools.
• Request access to, correction of, or deletion of your personal information.
• Object to or restrict certain processing, or withdraw consent where processing is based on consent.
• Request removal of content you have posted to public forums.

If you choose not to allow us to collect certain information, we may not be able to provide some features or experiences to you. To exercise your rights, contact us at support@loofae.com.

This section applies to individuals in the European Economic Area. Loofae Labs is the data controller of personal information collected through the Services.

We process personal information on the following legal bases: (1) as necessary to perform our contract with you, including providing the Services and processing reservations; (2) with your consent, such as for certain marketing communications; and (3) based on our legitimate interests, such as operating and improving the Services, ensuring security, and preventing fraud, where those interests are not overridden by your rights.

EU residents have the right to lodge a complaint with their local supervisory authority. We encourage you to contact us first so we can try to resolve your concern.

This notice applies to California residents under the California Consumer Privacy Act ("CCPA") as amended by the California Privacy Rights Act ("CPRA").

Over the past 12 months, we may have collected the categories of personal information described in the “Information we collect” section above. We use and share this information for the business and commercial purposes described in this policy.

California residents have the right to:

• Know what categories of personal information we collect, use, and share.
• Access certain personal information we hold about them.
• Request deletion of personal information, subject to exceptions.
• Correct inaccurate personal information.
• Opt out of the sale or sharing of personal information for cross-context behavioral advertising.
• Exercise these rights without discrimination.

We do not knowingly sell personal information for monetary consideration. Our use of online advertising services may constitute “sharing” under the CPRA. To opt out, contact us at support@loofae.com.

We use technical, administrative, and physical safeguards designed to protect personal information from unauthorized access, disclosure, use, and modification. No security measure is perfect, and we cannot guarantee absolute security.

We retain personal information for as long as needed to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our terms. When no longer needed, we anonymize or securely delete it.

We operate globally and may transfer personal information to service providers and partners in locations around the world. Wherever personal information is transferred, stored, or processed, we take steps designed to safeguard it, including by using Standard Contractual Clauses where appropriate.

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at support@loofae.com.

We do not knowingly process data of EU residents under 16 without parental consent.

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice as required by applicable law, which may include posting the revised policy on our website or emailing you at the address associated with your account.

If you have questions about this Privacy Policy or our data practices, please contact us at support@loofae.com.

Registered legal entity, address, and company number for Loofae Labs: to be confirmed before launch.